CallMeIE is an AI phone receptionist for Irish motor factors and auto parts suppliers. It looks parts up by VRN, quotes trade-account pricing, confirms delivery windows, and takes retail orders while the counter is buried on the other line. Built in Limerick. Live on a real number.
Live demo line · Answers 24 hours +353 61 788 120 Pick "motor factors" on the call — ask for a part by VRN and hear it priced live.The motor factors AI reads your live catalogue, does a VRN-to-part lookup, quotes the correct price for the caller's trade account (or retail RRP), and writes the order back to your system.
The demo shows a brief qualifier first. It routes you to the motor factors AI inside two seconds. If it's an existing trade caller the AI is already looking them up by Caller-ID before it speaks.
VRN or part number. Caller reads the reg — the AI pulls make, model, year, engine code from the RSA / GoCompare lookup, then queries your inventory for the right fit. For trade accounts, the AI quotes the discounted trade price, not RRP.
Order placed or collection booked. If in stock — takes the order, writes it to your system, confirms by SMS. If not in stock — quotes next-day delivery, same-day from the main depot, or offers to order in. Never says "we'll ring you back."
Six parts-counter jobs, done by one system, tuned for Irish motor-factor patterns — trade accounts, VRN lookups, delivery windows, multi-branch stock.
Caller reads the Irish reg (e.g. 161-L-2345), the AI resolves it to make / model / year / engine code via RSA data, then narrows your catalogue to the correct fit — brake pads, filters, belts, whatever. No "is yours the 1.6 or the 1.8?" back-and-forth.
Recognises trade-account callers by Caller-ID or by asking for the account name. Quotes the correct discount tier — 15%, 20%, 25% off retail — without the trade lad having to remember their rate each call.
Queries your inventory in real time. If out of stock at the caller's home branch, checks sister branches and quotes the transfer time. Never says "I think we have one" when the system says otherwise.
Knows your van-run schedule — the 10am Limerick drop, the 2pm Ennis run, the next-day courier to Galway. Quotes an honest window, and if the caller misses a cut-off, tells them on the spot rather than after the order is placed.
Caller reads an OEM part number — the AI returns the aftermarket equivalents in your catalogue (Febi, Meyle, Lemförder, etc.) at their price points. Good for mechanics chasing a cheaper alternative that fits.
Plain email Monday: calls handled, orders placed, missed calls, parts asked for that you didn't stock, and the top trade accounts by call volume. Read in ninety seconds — no dashboard.
The stuff a generic "global" receptionist gets wrong every time: Irish reg plates, trade-discount tiers, van-run schedules, and the gap between what the catalogue says and what's actually on the shelf.
Trade callers don't want to re-introduce themselves every call. The AI recognises the account by Caller-ID for the top 80% of regulars, or confirms by asking "is that Johnny O'Brien Motors?" on the way in. Trade price quoted without the caller having to specify the discount rate.
Retail callers pay RRP, get asked politely for card details only via your payment terminal (never on the phone, never to the AI — GDPR / PCI clean). The AI takes the order, reserves the part, and the collector pays at the counter.
The AI doesn't pretend. If the part isn't in local stock, it checks sister branches and quotes the transfer time. If it's not in any branch, it offers to order from the main distributor and quotes the realistic arrival window — the one your system says, not an optimistic guess.
Most motor factors land on Growth — that's the tier with the live catalogue integration and trade-account sync. Starter works for a small single-branch shop doing mostly retail.
Three or more branches, custom PMS / inventory integration (Kerridge, Catalyst, MAM, etc), named engineer, SLA in writing. Quoted on scope.
Worked for a mid-Munster two-branch motor factor with ~400 trade accounts. Numbers are published Irish counter-staff ranges for 2026 plus observed peak-hour call overflow from branches using missed-call text-back.
Experienced counter hand who knows fits and trade rates. Full-time 40 hours covers the peak 10am – 4pm stretch. Outside that window — closed, phones ring out.
Full-time counter cover for peak hours only. Nights, Saturdays after 2pm, and Sundays — not covered.
Handles the peak-hour overflow when all counter phones are busy. 24/7 cover for after-hours. Lives in your catalogue and knows your trade accounts.
About one-tenth the cost of a counter hire. Pays for itself on a single busy Saturday of recovered trade overflow. Not a replacement for the counter lad — a complement that stops the phone ringing out at peak.
The specifics that matter on a parts-counter call — Irish reg format, Irish trade patterns, van-run geography, regional accent handling. Generic global-AI receptionists miss all of this.
I built CallMeIE because Irish motor factors lose real money every time the phone rings out on a busy Saturday. The trade caller doesn't leave a message — they ring the competitor down the road. This is the honest alternative: a system that answers every call, quotes the right trade price, knows the van-run schedule, and hands off to the counter the moment a call actually needs a human. Operated from Limerick. Priced so a single-branch shop can justify it without a spreadsheet. No lock-in, no minimum seats, no selling of caller data.
Written as they're asked — by branch managers and trade sales lads. Answered honestly, including where this system is not the right fit.
On Growth and Enterprise, yes — we currently integrate with the common Irish motor-factor systems: Kerridge K8 (autoparts), Catalyst, MAM Autopart, and a few others via their APIs or nightly CSV exports. On Starter / Professional the AI runs off a manually-uploaded catalogue that we refresh weekly.
If you're on a system we haven't wired yet, send us a sample export at onboarding and we'll scope the integration. Usually 2–5 working days for a new connector.
No. Trade prices are gated by account recognition — Caller-ID match against your trade database, or an explicit "what's the account name?" confirmation. If neither is positive, the caller is handled as retail and quoted RRP.
If a trade caller rings from an unrecognised number, they'll be asked to confirm the account name — same as a new counter hand would. No account = no trade price.
The AI doesn't guess. If a part lookup returns nothing, it offers to take the caller's requirement and forward it to the counter — by SMS to your nominated mobile, or as a queued call-back. It never invents a part number or a price.
A weekly report lists the parts asked for that you didn't stock — useful intelligence on what to add to your range.
Yes. We don't take your number; we sit behind it. Set call forwarding on busy and no-answer (and optionally after-hours) from your existing branch line to a CallMeIE number — standard carrier feature. The number on the van and the shopfront is unchanged.
Full porting is available on Growth or Enterprise: we transfer via ComReg, takes about ten working days.
Call audio: 30 days, then deleted. Transcripts: 90 days, then deleted. Order data is retained as long as your PMS retains it — we don't add a second copy. Trade-account phone numbers are hashed for Caller-ID lookup; raw numbers are not stored outside Twilio.
A caller can request erasure — we purge within 72 hours. DPA on request for Growth / Enterprise; standard processor terms included with Starter / Professional.
Starter and Professional are month-to-month. Growth has a three-month minimum because the catalogue / PMS integration is non-trivial to unwind. After that, Growth is also month-to-month. Cancel by email before the next billing date.
These four are the pre-configured samples. The engine underneath works for any Irish SME — plumbers, vets, physios, opticians, restaurants, florists, trades. Ring the live line, describe your business, and we'll scope a custom setup in under a week. First consultation free.
Takes ninety seconds. Pick "motor factors" on the call, read any Irish reg you can think of, and watch the AI resolve it to the part. Or ask for something obscure.
Start onboarding your branch →