Care Plans — what's included, what's not

For: customers on Essential / Growth / Concierge monthly Care plans alongside an AI-First Websites build.  ·  Last updated: 2026-05-07.  ·  Why this exists: the most common reason agency Care plans turn into scope-creep losses is unclear scope. This page makes the boundary explicit so neither side feels surprised.

The simple rule

Edits to existing content (text, photos, hours, phone, prices) = included in your monthly plan, up to the time-budget for your tier.

New design work (new pages, new sections, branding, copywriting, photography) = quoted separately at €60/hour, billed only after you write back do it.

We never bill silently. If a request would exceed your monthly budget, we email you BEFORE doing the work and ask which option you prefer.

Essential — €45/month or €450/year (save 2 months)

Included

Out of scope (quoted at €60/hour)

Response SLA

2 business days from email landing in support@callmeie.ie to acknowledgement.

Change-request budget rules

Growth — €95/month or €950/year (save 2 months)

Includes everything in Essential, plus:

Out of scope (quoted at €60/hour)

Same as Essential — net-new design, branding, e-commerce builds, custom integrations, photography day-rate.

Response SLA

1 business day (8 working hours).

Change-request budget rules

Concierge — €195/month or €1,950/year (save 2 months)

Includes everything in Growth, plus:

Fair-use definition (the only "small print")

"Unlimited" means you stop having to count. The soft cap is 6 hours per month rolling 90-day average, with an 8-hour single-month ceiling. If you cross the soft cap two months running, we have a friendly conversation — not a bill — about whether your shape has changed enough to need a custom retainer. We have never asked anyone to upgrade in the first 12 months on Concierge.

Out of scope (quoted at €55/hour — €5/hr Concierge discount on top of the included scope)

Response SLA

Same business day for messages received before 14:00. Next morning otherwise.

What every Care plan includes by default

Where the time goes — three real examples

Essential customer, typical month (≈30 minutes used)

Growth customer, typical month (≈90 minutes used of 2-hour budget)

Concierge customer, typical month (≈4 hours used; well under 6h soft cap)

Need a one-off bigger change?

You don't need to upgrade your Care tier. We'll quote the work at €60/hour (or €55/hour for Concierge customers) — a written quote within 1 business day, work begins after you reply do it. No retainer pressure, no surprise scope.

Email support@callmeie.ie with a 1-line description and we'll come back with a number and a delivery window.

If anything you've experienced doesn't match this page, email hello@callmeie.ie and we'll fix the page or fix the experience — whichever is wrong.